The Complete Story

We don’t treat symptoms, we get to the root cause.

We help the great grow.

Our Origin

Complete was founded by Dr Alan Watkins and his wife Sarah in 2004.

Alan’s passion has always been to reduce human suffering. After working as a physician for 12 years he decided to leave medical practice to try and affect change on a larger scale and work with organisations around the world.

Alan and the Complete team have helped thousands of leaders, teams and organisations on every continent grow and flourish. We help clients with a mix of individual and team coaching. We also build their leadership academies and transfer our skills and knowledge to our clients through certification programmes.

All of this is supported by a suite of advanced developmental assessments, a number of books and our new wellbeing App.

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Our Principles

At Complete there are six principles that guide all our work, we are:
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Diverse

We believe in inclusivity and the value of inner and outer diversity. We work to make sure there’s equity in our business and equal access for everyone. We care about diversity because it delivers better quality answers, wisdom and ultimately system justice.
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Compassionate

We recognise the world is complicated and change can be difficult. We have compassion for ourselves and our clients who are often under intense pressure to deliver to multiple stakeholders.

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Developmental

We see development  as central to how we work together, and as a strategic advantage. This means we invest significant time and effort into the development of every person and group within the business.

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Networked

We don’t believe in silos or hierarchies. We are a networked organisation with strong operational, cultural and strategic bonds right across the business. We work in crowds regardless of seniority, longevity or role to build networks with our colleagues and with many stakeholders outside the business.

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Crowdocratic

Given the complexity making the right decisions is often very difficult. So we use a new form of decision making. It’s called Crowdocracy. It integrates the views of everyone, promotes engagement and alignment and unlocks the wisdom of the crowd enabling everyone’s voice to be heard.

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Rewilded

Our founders believe in the beauty of human nature. We work to create the right conditions and give people the space to grow. With help people’s natural beauty and innate intelligence emerges. We continually evaluate what works for everyone and cultivate the company ecosystem to create a culture where people can truly flourish.

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Our Philosophy

Our approach is integrated and sophisticated, rooted in physiology and neuroscience.

We work from the inside out – starting with energy and emotions – because it’s impossible to deliver real change unless you fix the core of who we are and what really drives us.

We have a map and a play book that enables us to unlock new levels of capability in leaders, teams and organisations.

Our 'Re-Wilding' Approach

We believe that leaders & organisations thrive when given the right conditions to grow. Inspired by the principles of rewilding, we take a regenerative, systems-based approach to leadership and organisational development. We create environments where capability, creativity, and collaboration can flourish.

These twelve principles guide how we design and cultivate leadership ecosystems that are sustainable, adaptive, & complete.

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Observe & Interact
Observe, sense & respond

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Catch & Store Energy
Energy management

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Obtain a Yield
Sprints to obtain momentum

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Self-Regulation & Feedback
Build a system

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Use Renewable Resources
Give space & light touch, so not to delete

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No Waste
Sweet spot people, bliss

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Design From Pattern to Details
Meta frame guides action, with MVP

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Integrate not Segregate
15 functional networks & crowds

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Small & Slow Solutions
Positive Energy Practice, practices daily

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Value Diversity
Compassion for difference

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Use Edges, Value the Marginal
Fossick the cutting edge

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Creatively Use & Respond to Change
Cultivate change capability

The Complete Team

Our Complete team are a diverse and accomplished team driven by Compassion.

We are restless, always striving to achieve meaningful change.

Transformations in their own words

Clients share how their journey through vertical development and leadership growth empowered them to grow and make an impact.

"I have worked with Alan and the complete team in a number of businesses and have seen the difference they make as coaches to senior leaders and also to executive teams doing the hard work to actually become a team. Complete brings a wealth of knowledge and tools along with an unshakeable confidence and calm that enables him to have the hard conversations and push individuals and teams to be more developed versions of themselves."

Orlagh Hunt

HRD, YBS

“I have been working with Alan and the team at Complete for several years whist at two companies. What always astounds me is the depth of talent and their ability to connect with the teams that they work with. From a personal perspective I have a very different perspective and set of tools to benefit work and life in general. As CEO, the outside in view of my Leadership team, their leaders and our challenges are invaluable although the real gamechanger is how Complete is embraced, adopted and internalised by everyone.”

Marc Chesover

DTN, President & CEO

“In life, very little, apart from love, is more important than learning. few people in the world add as much varied perspective as Alan and the Complete team.  they combined technology, experience, and perspective to help individuals and firm add value by growing faster if they put their mind to it. we live in a world which has distraction as its most cumbersome enemy. adapting to accelerating, accelerating change is challenged by distraction and triumphed over by perspective.”

Endika Aboitiz

President & CEO, Aboitiz

I have known Complete in one way or another for 15 or so years, across three companies and four teams. 

I have learnt and tested the frameworks and models, been up and down many a spiral, become a "healthier and happier" leader and managed through more VUCA worlds that I could have dreamt of during that time. I still believe that you need a complete framework to be best leader you can be, over all my leading life I have found none better.   

Mike

Aegon

“The Complete team created an environment that fostered honest and truthful discussion about both our expectations. Tthe facilitators got us to a level of collective trust that had been missing to that point. Complete has made the team much more receptive and they’ve established a level of trust and strength of relationship with their peers that would not have existed save for the work on the team journey.

Seeing team members exhibit new leadership capacity has been incredibly rewarding for me personally, and beneficial to the organisation as well.” 

Sue Graham Johnston

Head of RBU - UK, IRE, AFRICA, Linde

“I’ve spent a lot of time and money on my development over my career, and in my opinion Complete really is the highest standard. It’s elevated my level of thinking and made a massive impact on my ability to be a leader, a coach, a sales trainer, a parent and even a husband.

I’d experienced other coaches, but Complete’s understanding of leadership is at that next level."

Simon Beard

CEO, Culture Kings

“The combination of the objective data and the effective coaching conversations allowed me to defeat my greatest internal enemies. I believe that everyone should have a coach, it’s a gift and a phenomenal experience. Complete's Coaching method was different from anything I’d known before because it is very data oriented. Having that reality check of the data was really important. I could not hide from what the numbers were telling me.

Once I had been made aware of my truth, I could work with my coach to address things. I had an awesome coach, who completely understood where I was and helped me to improve my performance.”

Doug Schmidt

“We are now networked rather than functionally siloed. We are coherent rather than disjointed. The leadership team has made that transition very successfully and now we’re starting to see the benefits permeate through the whole organisation.

I feel the progress we’ve made every day. The dynamics of the team are great, and I feel very proud of what we have achieved. The change in our top team is cascading throughout the business and to our millions of customers as well.”

Matt Simister

CEO, Tesco - Central Europe

“Working with Complete has been transformative for senior leaders at TKAT, for many from the very first moments of their development work. Leaders describe ‘lightbulb’ moments when they realise for the first time just what they need to achieve more and have better working relationships.

“When we have happy, productive and creative leaders, we inspire better teachers, which impacts on better outcomes for children. We can’t underestimate how significant the change created by Complete has been and, we expect, will continue to be.”

Liz Harrison

Deputy CEO, TKAT

Get in touch

Join everyone accelerating their growth
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Dr. Alan Watkins

01794 524 384

office@complete-coherence.com

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