Alumni Article:
Lights, Camera, Culture!

Understand value systems by watching movies and playing video games…

As you know we behave and the choices we make are determined by how we think and feel. If we mix thoughts and feelings together, in different combinations, we create values and beliefs. Of these two values, more than beliefs, are the greater determinants of action. So if we understand values then we can predict behaviour.

This evolutionary model can be seen in people, in teams, organisations, political parties, religions and also in music, film and video games. You can ‘hear’ each level of the spiral in the language, the behaviours and the actions of the people operating from those levels.

We hope you enjoy our selection of movies that represent each level of the spiral. It is not definitive and is just to prompt a conversation and help you think up your own examples that really bring values to life!

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