Be a more Complete coach

A good coach can change a game,

a great coach can change a life.

Best for: Coaches & Leaders
Impact: Personal development & greater coaching impact

Be a more Complete Coach

We believe every single person has the ability to become a better and more complete human being. In the pursuit of our vision, we have created
the Complete Coaching System. A system and
community of the world’s top coaches, built to
enable enlightened leadership through applied
developmental knowledge.

A worldwide leadership development framework that grows to accelerate leader’s growth through Complete coaches.

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Business Opportunity & Profitability Complete’s Resources & Framework Enhanced credibility and branding Collaboration & Opportunities

The Complete Coaching System offers a highly profitable business opportunity with a high and proven return on investment when certified.

For example being certified in just one of our assessments, the Complete Values Assessment via the Values for Leaders certification, could unlock over £100k per anum for your business

(When you have just 10 clients per month utilising the Complete Values Profile Assessment and provide a 60 minute 1:1 feedback for each of your clients you could generate £111,000 per annum of revenue for your business (at the RRP))

Certification isn’t just a badge; it’s a journey toward improved performance and accelerated growth. Certification grants you access to Complete’s extensive developmental framework, knowledge base, tools, and materials, enabling them to deliver transformational coaching programs.

The system provides a clear and structured framework, ensuring coaches follow best practices and maintain consistent quality in their sessions.

Your credibility and professional standing as a coach will be enhanced by membership of the Complete Coaching System by association with Complete. We have a client list to die for! Just check out Complete’s testimonials. By joining the Complete Coaching System you can increase your marketability and attractiveness to potential clients.

Coaches must adhere to the Complete Coaching System’s brand guidelines but you can use their own branding outside of this, allowing you greater flexibility in marketing their service.

The Complete Coaching system fosters a sense of community, offering opportunities for coaches to collaborate, network, and learn with peers, enhancing their professional growth.

Coaches who show higher engagement and capability with the Complete Coaching System may be invited to work with Complete’s clients, facilitating mutual growth of coaching practices for both you and Complete.

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Building a Community with you

At Complete, we believe that a strong, collaborative community is essential for the success of the Complete Coaching System. Our vision extends beyond just providing a coaching framework—we are dedicated to building a vibrant culture, with a mutually respectful and trusting environment that transcends geographical, organisational, and cultural boundaries. In this community, you are not just a coach but active contributors in our shared mission.

We invite coaches who share our vision to join us in building this thriving community. Together, we can create an environment where you and your clients can succeed and flourish.

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Our Principles

The Complete Coaching System is built on a foundation of core principles designed to ensure a fair, transparent, and mutually beneficial relationship between coaches and Complete.

We believe that success stems from a structured approach that empowers you with the necessary tools and support to guide your coachees toward their goals.

In partnership with you we will offer
– Comprehensive Support
– Structured Methodology
– Mutual Benefits
– Commitment to Excellence

Our commitment to these principles ensures that every coach associated with the Complete Coaching System is equipped to achieve the best possible outcomes for their clients, while also advancing their own professional development.

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“From the outset, Dave has been fantastic. He met with me before the group sessions to tell me what everyone had been saying and to explain the results of my Complete Values Profile.

My leadership journey has been phenomenal. I was caught in a legacy, male characteristic leadership style, which wasn’t really me and wasn’t making me happy in my job. Not only that, but I also wasn’t getting any results in terms of moving the organisation on.”

Karen Roberts CEO, TKAT

“Once I had been made aware of my truth of my physiology, I could work with my coach to address things. I had an awesome coach, who completely understood where I was coming from and helped me to drastically increase my energy levels and improve my performance.

I clearly remember that first milestone; with help from my coach I found a way to stop leaking energy. Once I had stopped bleeding so much energy, I could use it for myself. That was a huge breakthrough and I remember marking that as a KPI for myself. With more energy, I became increasingly aware of the leaks and could then dedicate the energy that I needed to focus on my performance.“

Doug SchmidtCEO, Dentsu Aegis Network

“You have helped me make a personal breakthrough. Simple words, but very powerful for me. Haven’t done the homework yet, but will read these over the next week!
I really did find the session helpful on a number of levels, so thank you again. Hope the work with you continues!”

Peter DuffyeasyJet

“We are now networked rather than functionally siloed. We are coherent rather than disjointed. The leadership team has made that transition very successfully and now we’re starting to see the benefits permeate through the whole organisation.

I feel the progress we’ve made every day. The dynamics of the team are great, and I feel very proud of what we have achieved. We went from being a very disconnected team, with no real professional relationships, to a team who are not reliant on the leaders and step up to take ownership. To be talked about as a benchmark for others, I take a lot of pride in that.

The change in our top team is cascading throughout the business and to our millions of customers as well.”

Matt SimisterCEO, Tesco Europe

“What our business has been through in the last few years has been transformative. The business was underperforming and now we’re winning. That success has been the team coming together faster than we would have done without Complete.

Even before the first day of the programme, I could see it was going to work by the way they engaged with us. They spent time listening to us and understanding our challenges and what we wanted to achieve. This made sure that we started the programme in the right place.

Complete have exceptionally high-calibre people. Often the people who sell you a programme aren’t the people you engage with, but not here. Here we’re dealing with people we know, and they know us, and we respect them. I find it hard to say anything bad about them!”

Peter PritchardCEO, Pets At Home

“Everyone on the team has been able to move into the second person – to consider other perspectives. When I first came in two years ago, there were a lot of strong personalities who wanted to be heard. What we know now is that‘s not necessarily the best way to move the organisation forward. Individuals on the team have put this perspective-taking into practice and have been able to navigate successfully some very difficult change. Seeing team members exhibit new leadership capacity has been incredibly rewarding for me personally, and beneficial to the organisation as well.”

Sue Graham JohnstonHead of RBU UK/Ireland/Africa, Linde