For CEO's & Founders
For Senior Leaders
For HR Leaders
For Leaders in Education
Executive & Senior Leadership
For Divisions and Functional Teams
Board Level Teams
Values Profile
Network Analysis
Behavioural Report
Energy Audit
Maturity Profile
Emotional Assessment
Cognitive Map
Team Energy Grid
The Complete Values Profile defines the top seven value systems.
Each system is given a different colour and is characterised by different value sets, different motivations and different operational drives. There is no right or wrong profile, each system has different strengths and blind spots. As a result some leaders are more suited to different types of businesses, market cycles or areas of a business.
The value system you operate from as a leader tends to be determined by your work circumstances as well as your own personal growth.
Which value set you operate from may vary depending on whether you are engaged in strategy, implementation, people management or at home with the family. Using independent subscales, we examine the subtle ways in how you show up and how it varies across these areas using independent sub-scales.
The profile gives you a “language” that can be used to drive your leadership development, improve your conflict management, stimulate organisational development and engage customers with different motivations. In teams, it can be a huge competitive advantage to embrace people with a diverse range of values.
You will receive an email from support@complete-coherence.com containing login details and a link to our assessment platform.
Upon logging in, you will see all your active assessments. You can then select the ‘Complete Values Profile’.
The platform will ask for your age and gender in order to generate your personalised report. You can edit these details at any time under the ‘My Personal Data’ tab on the bottom of the page.
The Complete Values Profile assessment consists of 57 questions and should take approximately 20 minutes to complete, depending on how long you wish to deliberate your answers.
You will be asked a series of scenario questions with potential answers listed below. You will need to distribute six points across a maximum of three answers that you agree with.
For example, if you strongly agree with only one answer, you can allocate all six points to it. Whereas, if you are divided across two or three answers, you can allocate the points evenly or according to their importance.
The assessment automatically saves your progress as you go along, so if you need to leave the assessment before completing, you can return to it later. You can also move back and forth between the questions to review your answers or change them where necessary.
Once you have completed the assessment, the data will be analysed to reveal your Values Profile and will be presented in an aggregated report.
Your point distribution will only be used for the purpose of this analysis and will not be communicated to anyone at any stage.
Your results will be explained to you by a Complete Practitioner or Certified Coach alongside your report.
Understanding values helps transform leaders, teams and an organisation’s culture
Our approach to creating a transformational culture
The most informative research on culture and value systems has been conducted by various academic centers, with notable contributions from Prof. Shalom Schwartz, Prof. Geert Hofstede, and Prof. Clare Graves. These independent researchers have found significant overlap in their findings. Our approach incorporates the research of all three, giving particular emphasis to Graves’ work due to its predictive power and evolutionary implications for individual and collective development.
Professor Clare Graves’ model holds special importance in our approach. It is based on empirical observational research spanning three decades and identifies eight distinct value systems. These value systems emerge in a spiral of incrasing sophistication, building upon the previous level. This evolutionary aspect makes Graves’ model well-suited to drive personal and collective growth.
What you can expect when working with us
Fill in the assessment to find out your commercial and personal value system
All data is collated to generate a Complete Values Report
The data is then reviewed by one of our trained practitioners
Receive feedback from one of our trained practitioners either 1:1 or at an event
Goals are then set as part of your development programme using the insights from the Values Report
Join the 1,000,000 people transforming their culture.
Experience personal growth and success with our approach that prioritises your development as an individual, fosters stronger relationships and empowers you to take actions towards fulfilment. We delve into every aspect of your being, from biology to behaviour, offering insights on how to control your physiology, master emotions, and enhance your thinking speed and quality. Collaborating with you, we’ll transform your relationships with colleagues, stakeholders and students, elevating the effectiveness of your working teams. Our development programmes deliver measurable impact, and our coaching ensures a clear return on investment.
Best for: Leaders, Organisations.
Impact: Organisational & Personal Development
We understand that overseeing and supporting the people who work in your organisation requires a unique set of skills. Our products are designed to empower HR leaders with insights and strategies to navigate the complexities of people management. Imagine gaining the tools not only to manage the BAU but also to elevate your energy, ensuring a vibrant and thriving workplace.
Best for: Teams, Organisations.
Impact: Organisational Development & Performance Improvement
Our CEO coaching methodology is different from the mainstream.
We start with a leader’s biology not their behaviours and results. We teach you to control your physiology, manage your emotions, increase the speed and quality of your thinking as well as transform your relationship with stakeholders and customers.
The impact of our CEO coaching is measurable and delivers a clear ROI.
Best Solution: Energy Audit, Values Profile, Coaching Team Journey
Impact: Organisational Development & Energy Management
Our approach starts with supporting senior leaders by understanding and focusing on the leader’s energy and emotions, rather than their external behaviours and results. Controlling your physiology and managing your emotions will unlock hidden capabilities and ultimately drive higher levels of performance.
Our interventions have an impact that is not just felt but measured, providing you with a clear and tangible return on your coaching investment.
Best for: Leaders, Teams, Organisations.
Impact: Leadership Development & Team Development
Our coaching methodology is different. We start with an assessment of a leader’s biology. That assessment then guides our coaching conversations.
Best for: Leaders, Teams
Impact: Leadership Development & Personal Development
So many teams fail to fulfil their potential. Our Team Journey approach is proven to step change performance. It is development in and around the flow of work.
Best for: Teams, Organisations
Impact: Team Development & Leadership Development
Complete Network Analysis reveals, with incredible precision, how your company actually works. Our technology identifies powerful, actionable data-based insights about what’s going on in your business and guides interventions to improve your performance.
Best for: Leaders, Teams, Organisations.
Impact: Organisational Development & Talent Management
Our comprehensiveBehavioural Report helps build the behaviours needed to achieve results in challenging, intricate and ever-changing market conditions.
We offer a range of assessments designed to measure the progress of 11 different performance-enhancing behaviours. In different combinations, they provide a deep insight to the core behaviours of a team, leader or organisation.
Best for: Leaders, Teams, Organisations.
Impact: Personal Development, Talent Transformation
Recruitment and promotion often prioritise technical competence and sector experience but, at a senior level, values become a better determinant of a leader’s suitability. The Complete Values Profile, based on 40 years of extensive research, assesses leaders’ value systems, providing insights into their strategic, operational and managerial approaches.
The Complete Values Profile helps determine cultural fit, growth potential, and authenticity. Leaders can be benchmarked against each other and our global database of over 16,000 leaders.
Best for: Leaders, Organisations.
Impact: Succession Planning, Talent Acquisition
The Complete Energy Audit combines 72-hour heart rate monitoring with a diary and online questionnaire to give one of the most objective assessments of leadership performance and potential.
Best for: Leaders
Impact: Leadership Development & Energy Management
Dr Alan Watkins & Matt Simister
A Clinician’s Guide to Psychoneuroimmunology
Discover the cutting-edge world of psychoneuroimmunology (PNI) and its powerful impact on health. This book dives into groundbreaking research showing how your perceptions and emotions influence immunity and overall well-being.
Learn how mind-body connections affect illness and explore practical insights for integrating these concepts into medical practice. Whether you’re a healthcare provider or just curious about the mind-body link, this accessible guide offers a comprehensive introduction to this rapidly evolving field.
Dr Alan Watkins & Matt Simister
Eat Better, Waste Less, Share More
The third book in the critically acclaimed Wicked & Wise series offers a compelling analysis of the issue of food on an international scale. From nutrition to world hunger to GM farming, what are the impacts of food and food issues on regional, political, cultural, business and social priorities?
With 2 billion obese and 2 billion hungry, food is a key issue in the future development of the world’s population and its health. As with every wicked and wise issue, it throws up significant moral, political and economic concerns when tackling how we will keep the world’s population nourished in decades to come.
Dr Alan Watkins & Iman Stratenus
The End of Politics
The book tackles one of the most crucial questions of our time: Who should decide our future? Traditional democracy is faltering, leaving power in the hands of a small elite while the masses feel sidelined. It introduces “Crowdocracy”—a revolutionary approach where everyone, not just a select few, influences governance.
By harnessing technology and collective wisdom, it offers a way for all of us to shape our communities directly. As the second instalment in the Wicked & Wise series, it presents bold, thought-provoking solutions to pressing global issues, co-authored by Alan Watkins and leading experts.
Dr Alan Watkins & Ken Wilber
How to Solve the World’s Toughest Problems
Wicked and Wise: How to Solve the World’s Toughest Problems is the debut title in a fresh series from Urbane Publications. Created by leading consultant Alan Watkins, this book dives into critical global issues and offers smart, insightful solutions to break through current challenges. Each book in the series features Alan co-authoring with an expert in the field.
The first instalment, co-written with renowned philosopher Ken Wilber, addresses urgent topics such as cultural clashes and technology’s rise. It sets the stage for discussing how leaders can tackle these challenges with sophisticated, multi-faceted strategies, leading with wisdom and foresight.
Dr Alan Watkins & Simon Jones
How Leaders Build & Break Trust
In 2020, a global pandemic struck, but by the end of 2021, a second, unrelated pandemic emerged—a cultural virus of deceit, threatening humanity more than the virus itself. This cultural virus thrives on dishonesty, with lies becoming a skill that propels individuals to the highest offices in government and business.
Dishonesty is now rewarded, and deceit is so common that daily deception no longer shocks us. Business leaders must become Truth Activists, re-examining their own relationship with the truth and taking a stand to survive.
“Lie-Ability: How Leaders Build & Break Trust” offers a way to combat this cultural virus and halt the decay of truth.
Dr Alan Watkins
The Science of Exceptional Leadership and Performance
Most leaders aren’t reaching their full potential. In “Coherence,” Dr. Alan Watkins shows leaders how to transform their performance and unlock their true potential. He shares techniques that have boosted leaders in FTSE 50 companies, SMEs, and even the Olympic Rowing Team to new heights.
This book reveals how leadership success is rooted in biology, offering insights on boosting energy, resilience, happiness, and health. With case studies and research, Dr. Watkins unveils the secrets to exceptional leadership and everyday brilliance. Now in its second edition, “Coherence” includes new tools and insights to enhance productivity, innovation, and commercial performance while promoting overall well-being.
Dr Alan Watkins & Nick Dalton
Change the Workplace, Change the World
Observers suggest that capitalism is damaging our planet and concentrating power in a few companies. With short-termism, leveraged debt, digitisation, and disruption as the new normal, we face two possible futures: a regression to the harsh days of the early Industrial Revolution and the Great Depression, or a world of abundance and prosperity. Business, particularly HR, will play a crucial role in determining our path.
“The HR (R)Evolution: Change the Workplace, Change the World” explores the evolution of HR and its pivotal role in shaping our future. It outlines the “Seven Great Waves” of change and their impact on business, highlighting how some companies remain stuck in the past and how HR can lead the way forward. This book is for senior business leaders and HR professionals who understand that people issues are the central challenge of our time. Embracing future waves of change will determine our survival and prosperity. The future is in our hands.
Dr Alan Watkins
The Leader’s Journey
No one likes change, often seen as something to endure quickly before returning to normal. We need to see change as an opportunity. “Step Change: The Leader’s Journey” helps leaders navigate change gracefully and productively.
Inspired by Joseph Campbell’s Hero’s Journey, this book provides a universal roadmap for change, from the comfort zone to post-delivery inspiration. The journey unfolds through four stages: Discover, Decide, Develop, and Deliver. “Step Change” offers a proven formula to identify where you are on the Change Wheel, anticipate each step, and avoid pitfalls. Mastering this cycle helps leaders manage both personal and organisational change effectively.
Dr Alan Watkins
Competitive Advantage through Vertical Leadership Development
Today’s leaders must radically evolve to navigate complex, ever-changing business landscapes. This transformation involves a step-change in three key areas: actions, identity, and relationships. Achieving mastery in these areas unlocks the fourth dimension (verticality), giving leaders a significant competitive edge.
In “4D Leadership,” neuroscientist and leadership coach Dr. Alan Watkins offers a groundbreaking framework based on adult development research. This isn’t just an upgrade in skills; it’s an evolution to the next level of leadership.
“4D Leadership” is essential for anyone overwhelmed by job demands, stressed about maintaining competitive advantage through innovation, or seeking to develop a more responsive and effective leadership strategy.
Dr Alan Watkins & Simon May
Time to Think Differently
Businesses spend billions on innovation with little return. This book challenges traditional innovation methods and offers a new approach.
Innovation is about successfully commercialising novel ideas. Instead of costly problem assessments, an ‘impeller approach’ starts with solutions and lets the market pull the best ones forward, enabling fast failures or successes. This process is guided by a ‘bee’—an integrative thinker who gathers existing knowledge from experts. By reversing the traditional process, organisations can better succeed in the market.
Given high innovation failure rates and complex societal issues, it’s time to rethink innovation. This book is essential for Heads of Innovation, Directors of Marketing, New Product and Service Development leaders, Strategy Directors, Chief Technology Officers, and policy makers.
CEO & Founder
“I have dedicated my life to helping leaders develop and make better decisions”
A physician and neuroscientist, Dr. Alan Watkins is recognised as an international expert on leadership and human performance. He has coached thousands of individuals to greater levels of performance and transformed organisational cultures.