For CEOs & founders

“Complete’s understanding of leadership is at that next level. I came across their approach through Dr Alan Watkins’ TEDx talk and through reading his books; 4D Leadership and Coherence. I liked the science underpinning the work and using the bio-feedback to prove that I was making objective progress and could improve with the support of my coach.”

Simon BeardCEO, Culture Kings

“Always felt 10-foot-tall after our sessions.

A lot of things were useful – coherent breathing and focusing energy on an individual appreciation. Looking for something that I liked about them even did it with strangers. MAP skill – was amazing. Taking it into meetings if I found someone boring or the subject dull, I can be impatient and put on a filter. It really helped. PEP – patience, building in patience. Anytime I am in a queue and at traffic light I try and breathe and chill a bit, been great. Landscaping before I open the office door, I give it the Saturday night fever walk to make sure I am in the right frame of mind. I am finding myself stopping to BREATHE. More in tune with my environment – the sky has been a big thing for me.”

Scott MillarCEO, Exactive

“Alan [Littlefield] has strong interpersonal skills, puts things on the agenda in a non-threatening way. In a way that does not bring out your natural resistance antenna.

Can definitely say I’ve gained from the programme – all of what we are doing is about me understanding myself better, enabling me to respond to things better understanding how my mind works and understanding and controlling my triggers.”

Des MooreCEO, CBS

“What our business has been through in the last few years has been transformative. The business was underperforming and now we’re winning. That success has been the team coming together faster than we would have done without Complete.

I’m sceptical when I meet organisations like Complete, but I was impressed by Alan. There was passion, the way he described things it felt practical and doable. I get nervous of models and theories on their own, I like to see theory applied in practicality. But Complete’s experience resonated with the challenges we faced. I felt they understood.

The programme does bring in an element of neurology which puts the leader firmly in the space of being in control of their behaviour and ultimately their leadership style.”

Peter PritchardCEO, Pets At Home

“Working with Dr Alan Watkins made a fundamental and positive difference to me personally and to our firm. His analytical ability and knowledge are unparalleled and his methods are groundbreaking. I recommend working with him.”

Julia CookManaging Partner, The Change Management Group

“Initially I would get frustrated because it seemed to be taking so long to align. I thought that surely 80% would be good enough. But with Complete’s help we forced ourselves to get to 100% alignment. It was the best thing we ever did. When we went to the senior leadership team, they could see we were aligned and that galvanised them to become aligned. We communicated our purpose – real help with real life – alongside four strategic priorities. We could do all that on one page that was sent out to the whole organisation. It landed and was understood and meant everyone was pointing in same direction.”

Stephen White Interim CEO, YBS

“Working with Complete has been transformative for senior leaders at TKAT, for many from the very first moments of their development work. Leaders describe ‘lightbulb’ moments when they realise for the first time just what they need to achieve more and have better working relationships.

All of Complete’s work has led to people being confident in their roles. They are now able to put forward ideas, to make decisions and they have been unlocked from a particular way of working into a new way that is far more collegiate and collaborative.”

Liz Harrison Deputy CEO, TKAT

“Using the Complete Network Analysis showed us that the organisation was a collection of internal stakeholders who had different interests rather than taking a collective and cohesive common goal that was at the heart of our business!

We’ve managed to discover the underlying patterns of connectivity and why they are critical to understanding the organisation and how it truly works.”

AnonymousCEO, FMCG Company

“We have just announced strong results across the board – some of our best ever in terms of value, capital, liquidity and also engagement. A lot of that is down to Complete and how they have helped us work as a team.

Comparatively speaking, we were probably the best performing retail bank in the UK in 2021. Working with Complete has enabled us to get the best out of ourselves.”

Stephen WhiteInterim CEO, YBS

“My leadership journey has been phenomenal. I was caught in a legacy, male characteristic leadership style, which wasn’t really me and wasn’t making me happy in my job. Not only that, but I also wasn’t getting any results in terms of moving the organisation on.

Exploring my whole leadership style, linked with who I am, has been transformational for me. Now I don’t get angry anymore. It has literally done wonders for my blood pressure – I’ve had issues for a long time, and it’s now the lowest I’ve ever had.”

Karen RobertsCEO, TKAT

“We are now networked rather than functionally siloed. We are coherent rather than disjointed. The leadership team has made that transition very successfully and now we’re starting to see the benefits permeate through the whole organisation.

I feel the progress we’ve made every day. The dynamics of the team are great, and I feel very proud of what we have achieved. We went from being a very disconnected team, with no real professional relationships, to a team who are not reliant on the leaders and step up to take ownership. To be talked about as a benchmark for others, I take a lot of pride in that.

The change in our top team is cascading throughout the business and to our millions of customers as well.”

Matt SimisterCEO, Tesco Central Europe

“I’ve spent a lot of time and money on my development over my career, and in my opinion Complete really is the highest standard. It’s elevated my level of thinking and made a massive impact on my ability to be a leader, a coach, a sales trainer, a parent and even a husband.

The program was really practical. There were lots of different tools and skills and my coach explained how to apply them at work. For example, I remember a time I used the SHIFT skill and it literally saved me about $500,000.”

Simon BeardCEO, Culture Kings

If I think of all the people I enjoy being with – you [Alan Watkins] come top of the list as you are extremely intelligent, upbeat and being around you is inspiring.”

AnonymousCEO, IT Consultancy

“Alan – Thank you so much for running the session at Swinton Park. I don’t think we could have asked for more. You were incredible professional, sensitive, motivational and tuned very quickly into the team. I enjoyed it a lot, as do I believe the rest of the team. It’s a journey… and we’ve started. Thank you!

I’m looking forward to working with you in the future – I’d like that a lot. You can really help us. Well done!“

Dalton PhilipsCEO, Morrisons

“Complete’s understanding of leadership is at that next level. I came across their approach through Dr Alan Watkins’ TEDx talk and through reading his books; 4D Leadership and Coherence. I liked the science underpinning the work and using the bio-feedback to prove that I was making objective progress and could improve with the support of my coach.”

Simon BeardCEO, Culture Kings

“Always felt 10-foot-tall after our sessions.

A lot of things were useful – coherent breathing and focusing energy on an individual appreciation. Looking for something that I liked about them even did it with strangers. MAP skill – was amazing. Taking it into meetings if I found someone boring or the subject dull, I can be impatient and put on a filter. It really helped. PEP – patience, building in patience. Anytime I am in a queue and at traffic light I try and breathe and chill a bit, been great. Landscaping before I open the office door, I give it the Saturday night fever walk to make sure I am in the right frame of mind. I am finding myself stopping to BREATHE. More in tune with my environment – the sky has been a big thing for me.”

Scott MillarCEO, Exactive

“Alan [Littlefield] has strong interpersonal skills, puts things on the agenda in a non-threatening way. In a way that does not bring out your natural resistance antenna.

Can definitely say I’ve gained from the programme – all of what we are doing is about me understanding myself better, enabling me to respond to things better understanding how my mind works and understanding and controlling my triggers.”

Des MooreCEO, CBS

“What our business has been through in the last few years has been transformative. The business was underperforming and now we’re winning. That success has been the team coming together faster than we would have done without Complete.

I’m sceptical when I meet organisations like Complete, but I was impressed by Alan. There was passion, the way he described things it felt practical and doable. I get nervous of models and theories on their own, I like to see theory applied in practicality. But Complete’s experience resonated with the challenges we faced. I felt they understood.

The programme does bring in an element of neurology which puts the leader firmly in the space of being in control of their behaviour and ultimately their leadership style.”

Peter PritchardCEO, Pets At Home

“Working with Dr Alan Watkins made a fundamental and positive difference to me personally and to our firm. His analytical ability and knowledge are unparalleled and his methods are groundbreaking. I recommend working with him.”

Julia CookManaging Partner, The Change Management Group

“Initially I would get frustrated because it seemed to be taking so long to align. I thought that surely 80% would be good enough. But with Complete’s help we forced ourselves to get to 100% alignment. It was the best thing we ever did. When we went to the senior leadership team, they could see we were aligned and that galvanised them to become aligned. We communicated our purpose – real help with real life – alongside four strategic priorities. We could do all that on one page that was sent out to the whole organisation. It landed and was understood and meant everyone was pointing in same direction.”

Stephen White Interim CEO, YBS

“Working with Complete has been transformative for senior leaders at TKAT, for many from the very first moments of their development work. Leaders describe ‘lightbulb’ moments when they realise for the first time just what they need to achieve more and have better working relationships.

All of Complete’s work has led to people being confident in their roles. They are now able to put forward ideas, to make decisions and they have been unlocked from a particular way of working into a new way that is far more collegiate and collaborative.”

Liz Harrison Deputy CEO, TKAT

“Using the Complete Network Analysis showed us that the organisation was a collection of internal stakeholders who had different interests rather than taking a collective and cohesive common goal that was at the heart of our business!

We’ve managed to discover the underlying patterns of connectivity and why they are critical to understanding the organisation and how it truly works.”

AnonymousCEO, FMCG Company

“We have just announced strong results across the board – some of our best ever in terms of value, capital, liquidity and also engagement. A lot of that is down to Complete and how they have helped us work as a team.

Comparatively speaking, we were probably the best performing retail bank in the UK in 2021. Working with Complete has enabled us to get the best out of ourselves.”

Stephen WhiteInterim CEO, YBS

“My leadership journey has been phenomenal. I was caught in a legacy, male characteristic leadership style, which wasn’t really me and wasn’t making me happy in my job. Not only that, but I also wasn’t getting any results in terms of moving the organisation on.

Exploring my whole leadership style, linked with who I am, has been transformational for me. Now I don’t get angry anymore. It has literally done wonders for my blood pressure – I’ve had issues for a long time, and it’s now the lowest I’ve ever had.”

Karen RobertsCEO, TKAT

“We are now networked rather than functionally siloed. We are coherent rather than disjointed. The leadership team has made that transition very successfully and now we’re starting to see the benefits permeate through the whole organisation.

I feel the progress we’ve made every day. The dynamics of the team are great, and I feel very proud of what we have achieved. We went from being a very disconnected team, with no real professional relationships, to a team who are not reliant on the leaders and step up to take ownership. To be talked about as a benchmark for others, I take a lot of pride in that.

The change in our top team is cascading throughout the business and to our millions of customers as well.”

Matt SimisterCEO, Tesco Central Europe

“I’ve spent a lot of time and money on my development over my career, and in my opinion Complete really is the highest standard. It’s elevated my level of thinking and made a massive impact on my ability to be a leader, a coach, a sales trainer, a parent and even a husband.

The program was really practical. There were lots of different tools and skills and my coach explained how to apply them at work. For example, I remember a time I used the SHIFT skill and it literally saved me about $500,000.”

Simon BeardCEO, Culture Kings

If I think of all the people I enjoy being with – you [Alan Watkins] come top of the list as you are extremely intelligent, upbeat and being around you is inspiring.”

AnonymousCEO, IT Consultancy

“Alan – Thank you so much for running the session at Swinton Park. I don’t think we could have asked for more. You were incredible professional, sensitive, motivational and tuned very quickly into the team. I enjoyed it a lot, as do I believe the rest of the team. It’s a journey… and we’ve started. Thank you!

I’m looking forward to working with you in the future – I’d like that a lot. You can really help us. Well done!“

Dalton PhilipsCEO, Morrisons

“Complete’s understanding of leadership is at that next level. I came across their approach through Dr Alan Watkins’ TEDx talk and through reading his books; 4D Leadership and Coherence. I liked the science underpinning the work and using the bio-feedback to prove that I was making objective progress and could improve with the support of my coach.”

Simon BeardCEO, Culture Kings

“Always felt 10-foot-tall after our sessions.

A lot of things were useful – coherent breathing and focusing energy on an individual appreciation. Looking for something that I liked about them even did it with strangers. MAP skill – was amazing. Taking it into meetings if I found someone boring or the subject dull, I can be impatient and put on a filter. It really helped. PEP – patience, building in patience. Anytime I am in a queue and at traffic light I try and breathe and chill a bit, been great. Landscaping before I open the office door, I give it the Saturday night fever walk to make sure I am in the right frame of mind. I am finding myself stopping to BREATHE. More in tune with my environment – the sky has been a big thing for me.”

Scott MillarCEO, Exactive

“Alan [Littlefield] has strong interpersonal skills, puts things on the agenda in a non-threatening way. In a way that does not bring out your natural resistance antenna.

Can definitely say I’ve gained from the programme – all of what we are doing is about me understanding myself better, enabling me to respond to things better understanding how my mind works and understanding and controlling my triggers.”

Des MooreCEO, CBS

“What our business has been through in the last few years has been transformative. The business was underperforming and now we’re winning. That success has been the team coming together faster than we would have done without Complete.

I’m sceptical when I meet organisations like Complete, but I was impressed by Alan. There was passion, the way he described things it felt practical and doable. I get nervous of models and theories on their own, I like to see theory applied in practicality. But Complete’s experience resonated with the challenges we faced. I felt they understood.

The programme does bring in an element of neurology which puts the leader firmly in the space of being in control of their behaviour and ultimately their leadership style.”

Peter PritchardCEO, Pets At Home

“Working with Dr Alan Watkins made a fundamental and positive difference to me personally and to our firm. His analytical ability and knowledge are unparalleled and his methods are groundbreaking. I recommend working with him.”

Julia CookManaging Partner, The Change Management Group