I have dedicated my life to helping leaders develop and make better decisions
Dr. Alan Watkins
CEO & Co-Founder


“I want to help reduce human suffering”

Alan’s purpose is as clear as it is ambitious. When you know that Alan trained and worked as a physician and a neuroscientist for many years you can understand the source of his passion. However, Alan left medical practice 25 years ago to try and reduce human suffering on a large scale than he was able to do though individual patient interactions.

He decided to work with large multi-national organisations employing thousands or hundreds of thousands of people. He recognised that while corporations can be a force for good in the world when leadership goes wrong they can also be a source of great suffering. People’s livelihoods are impacted as well as their mental and emotional wellbeing. When leaders make poor decisions people suffer.

Alan believes that every single person can become a better, more complete and effective human being. And leaders who are better human beings make more compassionate, inclusive and wiser decisions that can improve the lives of thousands of individual employees. This can affect an organisation’s supply chains and if we include all the families of those employees and supply chains we’re talking about reducing the suffering in millions of people’s lives.

Every day Alan and the Complete team are helping leaders in corporations all over the world as well as working with educators in schools, elite athletes and their coaches and politicians from right across the political spectrum.

Alan is a coach and confidant to many global leaders. He integrates a deep understanding of human development with his passion for human consciousness, emotional wellbeing, neurophysiology and applies it to a wide variety of organisational contexts with a range of clients.

Alan is recognised as a global thought leader on human performance, complexity and wellbeing. His five TEDx talks have been seen by over seven million people and he is an inspirational keynote speaker.

TED Talks

With over 7 million views, Alan is well known for his TEDx lectures.

Use the links below to watch.

TEDX Portsmouth: Part 1
Being Brilliant Every Single Day

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TEDX Portsmouth: Part 2
Being Brilliant Every Single Day

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TEDX Oxford
Why you feel what you feel

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TEDX Manchester
The journey from mental health to enlightenment

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TEDX Brighton
How to solve the world's toughest problems

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The impact of Alan’s expertise is reaching far and wide

“The business was underperforming and now we are winning. Part of that success has been the team coming together faster with Alan Watkins’ help.”

Peter Pritchard, CEO, Pets at Home

“After working with Alan and his team I see the progress we’ve made every day. The dynamics of our team are great. I feel very proud of what we’ve achieved, and the change is cascading throughout the business to our millions of customers.”

Matt Simister, CEO, Tesco Europe

“If you want to perform at your best you need to know how to make this happen. Fortunately for me I met Alan Watkins.”

Michael Drake, CEO Cognita Asia

What we do

Complete is a leadership development consultancy that specialises in developing exceptional leaders by coaching individuals and executive teams as well as driving transformation across the whole organisation. Our approach is deeply scientific, drawing on the latest breakthroughs in neuroscience and human performance research.

We partner with you and bring thought leadership across a range of commercial, cultural and leadership challenges to enable you to build a system capable of sustainable success in an accelerating and complex world.

Complete’s approach differs profoundly from most other consultancies in that it is multi-dimensional, and focuses on ‘vertical development’ rather than teaching leaders, skills training or knowledge building. Vertical development has been recognised as the number one trend in leadership for the next ten years and is increasingly seen as the primary source of competitive advantage in tough markets.

Our portfolio of clients includes: Unilever, Deloitte, Santander, Boots, Dole, Selfridges, GKN, Tate and Lyle, Pets at Home, Covetrus, Thakes, Tesco, Yorkshire Building Society, Farfetch, and many more.

The Complete Coherence team has established close and trusting relationships with numerous business leaders, Olympic athletes, professional sportsmen and women in addition to political leaders, many of whom endorse us publicly.

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