I am dedicated to helping leaders make better decisions."
Dr. Alan Watkins
CEO & Co-Founder


“I have seen so much unnecessary suffering occur as a result of poor quality decisions made by well intentioned people.”

Alan Watkins gets out of bed every morning because he wants to accelerate the development of leaders globally and reduce human suffering. He believes every single person can become a better, more complete and effective human being.

Alan is recognised as a global thought leader on human performance, complexity and well-being. He has a broad mix of commercial, academic, scientific, and technological abilities and is one of the few coaches in the UK to have won an Oscar, well an industry Oscar or EVCOM to be precise, for best animated short film in 2016. Drawing on his background as a physician and neuroscientist he integrates many lines of development and advances from multiple scientific fields.

Prior to being the CEO of Complete, a data-driven leadership development consultancy, Alan worked as a physician for 11 years in the health care system in the USA, UK, and Australia. He has published a wide variety of scientific papers in peer reviewed journals, written many book chapters and wrote his first book, Mind Body Medicine, in 1997.

Over the last 22 years Alan has been a coach and confidant to many of Europe’s top leaders. He integrates a deep understanding of human consciousness, psychology and neurophysiology with his commercial acumen. This makes him an insightful, challenging developmental coach. In his spare time, he writes books on leadership and how to solve the world’s toughest problems. He has published an additional seven books with two more due later this year:

With over 6.2 million views, Alan is well known for his TEDx lectures Why You Feel What You Feel, Being Brilliant Every Single Day and The Journey from Mental Health To Enlightenment.

Tedx Being Brilliant

Dr Alan Watkins reveals how to be brilliant every day.

What we do

Complete is a leadership development consultancy that specialises in developing exceptional leaders by coaching individuals and executive teams as well as driving transformation across the whole organisation. Our approach is deeply scientific, drawing on the latest breakthroughs in neuroscience and human performance research.

We partner with you and bring thought leadership across a range of commercial, cultural and leadership challenges to enable you to build a system capable of sustainable success in an accelerating and complex world.

Complete’s approach differs profoundly from most other consultancies in that it is multi-dimensional, and focuses on ‘vertical development’ rather than teaching leaders, skills training or knowledge building. Vertical development has been recognised as the number one trend in leadership for the next ten years and is increasingly seen as the primary source of competitive advantage in tough markets.

Our portfolio of clients includes: Unilever, Deloitte, Santander, Boots, Dole, Selfridges, GKN, Tate and Lyle, Pets at Home, Covetrus, Thakes, Tesco, Yorkshire Building Society, Farfetch, and many more.

The Complete Coherence team has established close and trusting relationships with numerous business leaders, Olympic athletes, professional sportsmen and women in addition to political leaders, many of whom endorse us publicly.

Meet the rest of the team

We help the great grow. Meet the rest of the Complete team who are transforming individuals, teams and organisations every day.

The HR (R)evolution
Order Alan Watkins’ latest book.