For CEO's & Founders
For Senior Leaders
For HR Leaders
For Leaders in Education
Executive & Senior Leadership
For Divisions and Functional Teams
Board Level Teams
Values Profile
Network Analysis
Behavioural Report
Energy Audit
Maturity Profile
Emotional Assessment
Cognitive Map
Team Energy Grid
Senior Practitioner
“I believe the way we show up determines how we connect to others which ultimately decides the scale of what we achieve in this world. Who adapts wins.”
Gestur was a professional musician, lifeguard, glacier guide & bodyguard before starting his 15 year career in law enforcement. He served on the Icelandic Counter Terrorism Unit, the country’s only special operations unit. He lead the National Asylum Reception Centre formed to deal with the influx in irregular migrants to the country. He has lead various projects, investigations and intelligence gathering missions across services, borders, teams and perspectives (including NATO & Europol). Before leaving the police he was rated the top qualifying candidate for the highest ranking position in the Icelandic Police.
He started coaching in 2013 when bored working as a temporary bomb tech assistant for the Icelandic Coast Guard.
“I believe the way we show up determines how we connect to others which ultimately decides the scale of what we achieve in this world. The pace at which we recognize and overcome our natural resistance to change will be our most valuable competitive advantage going forward, individually and collectively. Who adapts wins.”
Gestur Palmason – Senior Practitioner
Gestur has worked with hundreds of clients from all walks of life on various topics and challenges, many of whom have chosen to stick with him for years. He has worked with pop artists, business leaders, international soccer players, injured sportspeople, ministers, those in the banking sector, renewable energy sector, public sector and more.
Gestur has a very supportive yet challenging style. He is clear, blunt and you can always count on him to cut through the noise and challenge you. He is extremely committed to his clients’ success and will push you through what’s holding you back and hold you accountable enabling you to achieve new levels of success.
Gestur is a qualified coach from the University of Reykjavik coaching program which is certified by the International Coaching Federation (ICF). Gestur has a diploma in group and team coaching from the same university. He also holds a 1st class MBA degree from the University of Iceland. He was awarded for his dissertation which he wrote on the relationship between organisational networks and innovation. He has built and successfully implemented various strategies, cultural and team transformations and commercial successes. He is considered one of the top coaches in Iceland.
Gestur can speak both English and Icelandic fluently.
Join the 1,000,000 people transforming their culture.
Experience personal growth and success with our approach that prioritises your development as an individual, fosters stronger relationships and empowers you to take actions towards fulfilment. We delve into every aspect of your being, from biology to behaviour, offering insights on how to control your physiology, master emotions, and enhance your thinking speed and quality. Collaborating with you, we’ll transform your relationships with colleagues, stakeholders and students, elevating the effectiveness of your working teams. Our development programmes deliver measurable impact, and our coaching ensures a clear return on investment.
Best for: Leaders, Organisations.
Impact: Organisational & Personal Development
We understand that overseeing and supporting the people who work in your organisation requires a unique set of skills. Our products are designed to empower HR leaders with insights and strategies to navigate the complexities of people management. Imagine gaining the tools not only to manage the BAU but also to elevate your energy, ensuring a vibrant and thriving workplace.
Best for: Teams, Organisations.
Impact: Organisational Development & Performance Improvement
Our CEO coaching methodology is different from the mainstream.
We start with a leader’s biology not their behaviours and results. We teach you to control your physiology, manage your emotions, increase the speed and quality of your thinking as well as transform your relationship with stakeholders and customers.
The impact of our CEO coaching is measurable and delivers a clear ROI.
Best Solution: Energy Audit, Values Profile, Coaching Team Journey
Impact: Organisational Development & Energy Management
Our approach starts with supporting senior leaders by understanding and focusing on the leader’s energy and emotions, rather than their external behaviours and results. Controlling your physiology and managing your emotions will unlock hidden capabilities and ultimately drive higher levels of performance.
Our interventions have an impact that is not just felt but measured, providing you with a clear and tangible return on your coaching investment.
Best for: Leaders, Teams, Organisations.
Impact: Leadership Development & Team Development
Our coaching methodology is different. We start with an assessment of a leader’s biology. That assessment then guides our coaching conversations.
Best for: Leaders, Teams
Impact: Leadership Development & Personal Development
So many teams fail to fulfil their potential. Our Team Journey approach is proven to step change performance. It is development in and around the flow of work.
Best for: Teams, Organisations
Impact: Team Development & Leadership Development
Complete Network Analysis reveals, with incredible precision, how your company actually works. Our technology identifies powerful, actionable data-based insights about what’s going on in your business and guides interventions to improve your performance.
Best for: Leaders, Teams, Organisations.
Impact: Organisational Development & Talent Management
Our comprehensiveBehavioural Report helps build the behaviours needed to achieve results in challenging, intricate and ever-changing market conditions.
We offer a range of assessments designed to measure the progress of 11 different performance-enhancing behaviours. In different combinations, they provide a deep insight to the core behaviours of a team, leader or organisation.
Best for: Leaders, Teams, Organisations.
Impact: Personal Development, Talent Transformation
Recruitment and promotion often prioritise technical competence and sector experience but, at a senior level, values become a better determinant of a leader’s suitability. The Complete Values Profile, based on 40 years of extensive research, assesses leaders’ value systems, providing insights into their strategic, operational and managerial approaches.
The Complete Values Profile helps determine cultural fit, growth potential, and authenticity. Leaders can be benchmarked against each other and our global database of over 16,000 leaders.
Best for: Leaders, Organisations.
Impact: Succession Planning, Talent Acquisition
The Complete Energy Audit combines 72-hour heart rate monitoring with a diary and online questionnaire to give one of the most objective assessments of leadership performance and potential.
Best for: Leaders
Impact: Leadership Development & Energy Management
Dr Alan Watkins & Matt Simister
A Clinician’s Guide to Psychoneuroimmunology
Discover the cutting-edge world of psychoneuroimmunology (PNI) and its powerful impact on health. This book dives into groundbreaking research showing how your perceptions and emotions influence immunity and overall well-being.
Learn how mind-body connections affect illness and explore practical insights for integrating these concepts into medical practice. Whether you’re a healthcare provider or just curious about the mind-body link, this accessible guide offers a comprehensive introduction to this rapidly evolving field.
Dr Alan Watkins & Matt Simister
Eat Better, Waste Less, Share More
The third book in the critically acclaimed Wicked & Wise series offers a compelling analysis of the issue of food on an international scale. From nutrition to world hunger to GM farming, what are the impacts of food and food issues on regional, political, cultural, business and social priorities?
With 2 billion obese and 2 billion hungry, food is a key issue in the future development of the world’s population and its health. As with every wicked and wise issue, it throws up significant moral, political and economic concerns when tackling how we will keep the world’s population nourished in decades to come.
Dr Alan Watkins & Iman Stratenus
The End of Politics
The book tackles one of the most crucial questions of our time: Who should decide our future? Traditional democracy is faltering, leaving power in the hands of a small elite while the masses feel sidelined. It introduces “Crowdocracy”—a revolutionary approach where everyone, not just a select few, influences governance.
By harnessing technology and collective wisdom, it offers a way for all of us to shape our communities directly. As the second instalment in the Wicked & Wise series, it presents bold, thought-provoking solutions to pressing global issues, co-authored by Alan Watkins and leading experts.
Dr Alan Watkins & Ken Wilber
How to Solve the World’s Toughest Problems
Wicked and Wise: How to Solve the World’s Toughest Problems is the debut title in a fresh series from Urbane Publications. Created by leading consultant Alan Watkins, this book dives into critical global issues and offers smart, insightful solutions to break through current challenges. Each book in the series features Alan co-authoring with an expert in the field.
The first instalment, co-written with renowned philosopher Ken Wilber, addresses urgent topics such as cultural clashes and technology’s rise. It sets the stage for discussing how leaders can tackle these challenges with sophisticated, multi-faceted strategies, leading with wisdom and foresight.
Dr Alan Watkins & Simon Jones
How Leaders Build & Break Trust
In 2020, a global pandemic struck, but by the end of 2021, a second, unrelated pandemic emerged—a cultural virus of deceit, threatening humanity more than the virus itself. This cultural virus thrives on dishonesty, with lies becoming a skill that propels individuals to the highest offices in government and business.
Dishonesty is now rewarded, and deceit is so common that daily deception no longer shocks us. Business leaders must become Truth Activists, re-examining their own relationship with the truth and taking a stand to survive.
“Lie-Ability: How Leaders Build & Break Trust” offers a way to combat this cultural virus and halt the decay of truth.
Dr Alan Watkins
The Science of Exceptional Leadership and Performance
Most leaders aren’t reaching their full potential. In “Coherence,” Dr. Alan Watkins shows leaders how to transform their performance and unlock their true potential. He shares techniques that have boosted leaders in FTSE 50 companies, SMEs, and even the Olympic Rowing Team to new heights.
This book reveals how leadership success is rooted in biology, offering insights on boosting energy, resilience, happiness, and health. With case studies and research, Dr. Watkins unveils the secrets to exceptional leadership and everyday brilliance. Now in its second edition, “Coherence” includes new tools and insights to enhance productivity, innovation, and commercial performance while promoting overall well-being.
Dr Alan Watkins & Nick Dalton
Change the Workplace, Change the World
Observers suggest that capitalism is damaging our planet and concentrating power in a few companies. With short-termism, leveraged debt, digitisation, and disruption as the new normal, we face two possible futures: a regression to the harsh days of the early Industrial Revolution and the Great Depression, or a world of abundance and prosperity. Business, particularly HR, will play a crucial role in determining our path.
“The HR (R)Evolution: Change the Workplace, Change the World” explores the evolution of HR and its pivotal role in shaping our future. It outlines the “Seven Great Waves” of change and their impact on business, highlighting how some companies remain stuck in the past and how HR can lead the way forward. This book is for senior business leaders and HR professionals who understand that people issues are the central challenge of our time. Embracing future waves of change will determine our survival and prosperity. The future is in our hands.
Dr Alan Watkins
The Leader’s Journey
No one likes change, often seen as something to endure quickly before returning to normal. We need to see change as an opportunity. “Step Change: The Leader’s Journey” helps leaders navigate change gracefully and productively.
Inspired by Joseph Campbell’s Hero’s Journey, this book provides a universal roadmap for change, from the comfort zone to post-delivery inspiration. The journey unfolds through four stages: Discover, Decide, Develop, and Deliver. “Step Change” offers a proven formula to identify where you are on the Change Wheel, anticipate each step, and avoid pitfalls. Mastering this cycle helps leaders manage both personal and organisational change effectively.
Dr Alan Watkins
Competitive Advantage through Vertical Leadership Development
Today’s leaders must radically evolve to navigate complex, ever-changing business landscapes. This transformation involves a step-change in three key areas: actions, identity, and relationships. Achieving mastery in these areas unlocks the fourth dimension (verticality), giving leaders a significant competitive edge.
In “4D Leadership,” neuroscientist and leadership coach Dr. Alan Watkins offers a groundbreaking framework based on adult development research. This isn’t just an upgrade in skills; it’s an evolution to the next level of leadership.
“4D Leadership” is essential for anyone overwhelmed by job demands, stressed about maintaining competitive advantage through innovation, or seeking to develop a more responsive and effective leadership strategy.
Dr Alan Watkins & Simon May
Time to Think Differently
Businesses spend billions on innovation with little return. This book challenges traditional innovation methods and offers a new approach.
Innovation is about successfully commercialising novel ideas. Instead of costly problem assessments, an ‘impeller approach’ starts with solutions and lets the market pull the best ones forward, enabling fast failures or successes. This process is guided by a ‘bee’—an integrative thinker who gathers existing knowledge from experts. By reversing the traditional process, organisations can better succeed in the market.
Given high innovation failure rates and complex societal issues, it’s time to rethink innovation. This book is essential for Heads of Innovation, Directors of Marketing, New Product and Service Development leaders, Strategy Directors, Chief Technology Officers, and policy makers.
CEO & Founder
“I have dedicated my life to helping leaders develop and make better decisions”
A physician and neuroscientist, Dr. Alan Watkins is recognised as an international expert on leadership and human performance. He has coached thousands of individuals to greater levels of performance and transformed organisational cultures.